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What motivates giving - insights from behavioural science

July 3, 2017

If you think of academic research into philanthropy, you'd probably associate it with its conceptual elements - what philanthropy is, whether it should happen, what are its effects and so on. However, academic research has probably covered most ground in the area of donor motivations and how the brain works when people donate.Alliance issue: Philanthropy scholarship and practice - bridging the divide, March 2017, Volume 22 , Number 1.


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